Job Description

Job Description

Optomi, in partnership with one of our premier clients in the Entertainment industry, is looking for a highly organized Project Manager with experience driving CRM and Lifecycle marketing initiatives. The ideal candidate has a strong background in project management tools (Airtable, Jira, Asana), can seamlessly collaborate with Marketing, Product, Data, and Engineering teams, and has hands-on experience with CRM platforms like Braze, Iterable, or Salesforce Marketing Cloud.

What You’ll Do

• Collaborate with Lifecycle, Product, Data, and Engineering teams to intake new projects and ensure milestones are met.
• Build project timelines, workback schedules, and coordinate with stakeholders and agency partners.
• Manage incidents, triage requests, and oversee execution across creative and tech agency teams.
• Create and maintain documentation for systems, workflows, and QA processes.
• Support analytics teams by defining dashboard requirements and integrating processes for new analyses.
• Partner cross-functionally to align messaging with compliance standards and data requirements.

Must Haves

• 3–5+ years of program/project management experience within CRM or Lifecycle marketing.
• Hands-on experience with CRM tools (Braze, Iterable, Salesforce Marketing Cloud) and audience segmentation/data tools (Snowflake, Redshift, SAS, etc).
• Strong organizational skills and ability to manage shifting priorities in a fast-paced environment.
• Excellent communicator with cross-functional collaboration experience.
• Familiarity with project management tools (Airtable, Jira, Asana).

Nice to Haves

• Experience with Agile or Scrum methodologies.
• Background managing both agency and internal partners.
• Familiarity with reporting/analytics tools.

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