Job Description

Job Title: Go-to-Market (GTM) Manager

About us：

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Market Insights & Opportunity Mapping

• Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories
• Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities
• Translate macro trends into actionable product/brand strategies

2. Product Development & Positioning

• Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain
• Own product story: define core positioning, functional claims, visual identity, and educational narratives
• Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards

3. Launch Strategy & Commercial Planning

• Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator/influencer activation, and retail roadmap
• Design content-led conversion journeys across social media, landing pages, and third-party platforms
• Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution

4. Growth Performance Ownership

• Own GMV, gross margin, ROI, and CAC metrics for new product launches
• Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy
• Build scalable GTM playbooks that enable repeatable success across product lines

Qualifications & Requirements

Must-Have

• 3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred)
• Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok)
• Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories
• Data-literate: able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization
• Excellent cross-functional leadership: able to work across product, supply chain, creators, and performance marketing

Nice-to-Have

• Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly)
• Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling
• Ability to build brand from scratch and create full-funnel education systems for novel supplements

Ideal Candidate Profile

• You are a consumer-obsessed builder who thrives on identifying unmet needs and translating them into high-velocity launches
• You’ve worked in environments where brand positioning + content + channel execution need to move in lockstep
• You are comfortable with ambiguity, love wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market

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