Digital Marketing Manager Job at EPITEC, Englewood Cliffs, NJ

UE5UVnladUxmaVROQXFGaXhsN2FXMDlhU0E9PQ==
  • EPITEC
  • Englewood Cliffs, NJ

Job Description

Job Title: Digital Marketing CRM Manager

Schedule: 4 days in office (Mon–Thurs), 1 remote (Friday)

Summary

The Digital Marketing CRM Manager leads market research efforts to assess potential sales opportunities across local, regional, and national markets. This role gathers competitive intelligence and develops marketing and distribution strategies to drive business growth.

Key Responsibilities

  • Manage day-to-day CRM communications calendar and execution across Home Appliance categories
  • Optimize campaign performance through testing, segmentation, and data modeling
  • Align CRM creative with IMC for consumer-centric messaging and conversion
  • Partner with corporate marketing to ensure campaign prioritization and governance compliance
  • Execute CRM campaigns via JIRA with agency partners
  • Identify process efficiencies and propose innovative solutions
  • Negotiate contracts with vendors and distributors
  • Develop pricing strategies and evaluate financial aspects of product development
  • Lead hiring, training, and performance evaluations of marketing and sales staff
  • Use forecasting and strategic planning to ensure profitability

Operational Skills

  • CRM: Strategy, Execution, Best Practices
  • Analytical: Reporting and Synthesizing Data
  • Attention to Detail

Core Competencies & Skills

  • Strategic thinking and business acumen
  • Strong collaboration and communication skills
  • Planning and organization across multiple campaigns
  • CRM principles and Adobe Campaign Manager familiarity
  • JIRA/Confluence and audience management tools
  • Microsoft Office proficiency (Excel & PowerPoint)
  • Strong analytical and quantitative skills
  • Tableau experience is a plus

Detailed Functions

  • Set up briefs and manage JIRA tickets for CRM programs
  • Manage weekly governance council inputs and post-campaign analysis
  • QA email proofs across devices and provide feedback
  • Understand product RTBs and model nuances
  • Develop campaign audiences using proprietary tools
  • Ensure CRM creative aligns with briefs and test plans
  • Collaborate with digital, IMC, and PM teams for cohesive messaging
  • Communicate stakeholder feedback to agency partners
  • Share updates in bi-weekly digital team meetings

Education & Experience

  • Bachelor’s degree in Marketing or equivalent training
  • 8–10 years of related experience

Job Tags

Work at office, Local area, Remote work,

Similar Jobs

SENIOR CARE THERAPY

Clinical Psychologist Job at SENIOR CARE THERAPY

 ...Clinical Psychologist Are you passionate about working with an underserved and rewarding population? Looking for a clinical role without the administrative burden, and one that offers real work-life balance? If so, read on and apply today! Senior Care Therapy is... 

Addison Group

IT Helpdesk Analyst Job at Addison Group

 ...This is a short term 12-14 week opportunity and onsite 5 days a week in Smyrna GA. Were seeking a Tier 1 Helpdesk Contractor to support hardware setup, device deployment, and day-to-day troubleshooting for end users in our Smyrna corporate office. This role is ideal... 

Pyramid Consulting, Inc

Emergency Department Registered Nurse - Patient Flow Coordinator Job at Pyramid Consulting, Inc

 ...Immediate need for a talented Emergency Department Registered Nurse Patient Flow Coordinator. This is a Fulltime Night Shift opportunity...  ...duties as assigned. Key Requirements and Technology Experience: Strong critical thinking and clinical decision-... 

London Jewelers

Diamond Sales Professional Job at London Jewelers

 ...Diamond Sales Associate Overview: London Jewelers is a premier jewelry business, family owned and operated for over 90 years. We continue to set the standard for quality and service in providing customers with the finest selection of diamonds, designer jewelry,... 

CBS Therapy

School Psychologist Job at CBS Therapy

 ...helping professionals find rewarding experiences that are tailor-made for their strengths, interests, and schedules. School Psychologist CBS Therapy is currently seeking a School Psychologist for a Full Time placement! Our full-time employees are eligible for...